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Business |
Skills Needed |
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USANA |
USANA as
health product is best sold by personal referral/recommendation.
The most persuasive sales approach
occurs for people who have had remarkable changes in health as a
result of using the products. There are a number of doctors
who have had such experiences and their cases are compelling.
(Credentials and personal testimony.) Some people do have a
sense of authority that others will act on the word of that person
alone.
Many of us do not have that
"authority" and need to understand and communicate that this
product is in fact superior to others.
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Ambit |
Ambit is a
"product" that replaces one that most people never think about.
(Because we need natural gas and electricity and we just pay the
bill regardless.)
Many people cannot fathom that gas and electricity can be
de-regulated. Commercial businesses have negotiated with the
utilities for years over the costs. In the case of natural
gas, virtually no local utility has its own gas wells.
So the issue in this case is
confidence that the only change is cost. (In the case of
Illinois, this is the only change.)
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NetTrav |
NetTrav
can be operated at several levels. At the lowest level, there is
no selling, just letting people know about the service and
directing them to your website. At the top level, where very
large incomes are possible, business knowledge is needed. |
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IVO |
Straightedgemarketing is a service that merely needs to be
demonstrated. The demonstration occurs merely be having the
prospect be willing to talk to you. In this case, personal
contact is important.
Other types of selling do work, but they do require typical sales
skills.
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AdLink |
LocalAdLink is a service that requires
typical sales skills. |
