Sales Manager: Job Title or
Specialized Skill
By Lee B. Salz
| November 4, 2008
Many business executives focus their search for sales management
candidates from within their industry. They are restricting their
ability to find the right person for the role.
One
of the most critical decisions a company will make is the hiring
of the right sales manager. However, many business owners and
executives make the all too common mistake of restricting their
search to those with industry experience. There is a feeling that
the sales manager must come from their industry as that is the
only way they will be successful in the role. Many put that
element of their criteria at the top of their decision list. "The
successful applicant will have 10 years experience in the widget
industry." Hogwash!
The
end result of this approach is that companies hire the industry
retreads. Perhaps, employers think that this person will bring
along valuable competitive secrets, maybe even some clients. .....
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